Peloton Homecoming — Liam Tracy

Peloton Homecoming 2022

360 Campaign
Role: Design Director

At Peloton, we celebrate our Members every day! Although, Homecoming is a special time where we gather to celebrate as a community. The event was created for our Members, by our Members, as a special way to bring our Leaderboard of 7 million Members together - and this year is no exception as we celebrate Peloton’s 10th anniversary!

My role as Senior Creative consisted of leading MALKA MEDIA’s entire design team on Peloton’s HOMECOMING 2022 Graphics Package for the live keynote as well as leading the design on all marketing assets that came along with the event. At MALKA MEDIA I perpetuated a constant on-going dialogue and relationship with PELOTON (the client) to execute the live events deadline. This was a 360 branding campaign that included social, email, apparel, user interface for web, mobile and app, printed collateral, spotify playlists design with Fleetwood Mac, concept storyboarding and wire frame design.

The single and only piece of reference we had from the client, which we then built an entire 360 marketing campaign from

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