AriZona Iced Tea

Branded Photoshoot for Summer Apparel

Role: Art Director / Producer



Collaborated with Drew Maloney, a Director & Cinematographer to shoot AriZona Iced Tea’s 2021 summer apparel collection also including AirZona Iced Tea’s new ‘Sunrise Hard Seltzer’ collection, which hit the alcohol market in summer of 2021. Drew and I did the best of our ability on an extremely low budget, pulled friends together and had approval from a local hotel in Montauk, NY to capture lifestyle moments on the hotels private grounds.


This project was an ‘all in the family’ type production, even my little sister was involved in the modeling. I also directed to be created by the local Long Island surfboard shaper ‘Bunger Surf Shop’ something as intricate as the surfboard shown within the shoot to be used for marketing materials.








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Mark
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