Eastpoint
Hospitality Branding & Design
Role: Designer / Partner
In May of 2018 myself and several other partners opened up a bar called Eastpoint in the East Village of New York City. Taking on this task I was responsible for not only marketing and promoting its initial existence post its construction grand opening, but also the bars identity and logo.
Insiders tip here :: our Taco Tuesday is where it’s at 😋️🌮️🍻️😋️. Additionally, we have a club in the basement called Downtime... if you are looking for a later evening dance party.
Eastpoint is a neighborhood bar located at 25 Avenue B in the East Village in New York City. A perfect place to sit down, have a drink, eat Mexican inspired bar food and either watch a sports game or socialize with friends. Eastpoint is open with outdoor seating, delivery, and available to-go purchases! Please come by for a visit. We are following and administering all NYC and CDC guidelines to ensure full compliance and safety of our customers.
Deloitte x Lilly-Pulitzer
Concepting of Storyboards & Design
Concepting of Storyboards & Design
Role: Design Director
Post pandemic, the retail industry is
demanding brands to invest and modernize their services both in-store and
online. Three years into their partnership with Deloitte, Lilly Pulitzer is on
track to keep the Lilly shopping experience modern and user friendly for both
employees and customers with upcoming innovative implementations in POS (point
of sales), OMS (order management system), clienteling, and loyalty
program.
We want to exhibit what the POS, loyalty and clienteling digital frameworks look like in use, showcasing how all three (including OMS implementation) change overarchingly to innovate and implement a more seamless, modern experience for Lilly Pulitzer staff and customers alike.
AriZona Iced Tea
Branded Photoshoot for Summer Apparel
Role: Art Director / Producer
Collaborated with Drew Maloney, a Director & Cinematographer to shoot AriZona Iced Tea’s 2021 summer apparel collection also including AirZona Iced Tea’s new ‘Sunrise Hard Seltzer’ collection, which hit the alcohol market in summer of 2021. Drew and I did the best of our ability on an extremely low budget, pulled friends together and had approval from a local hotel in Montauk, NY to capture lifestyle moments on the hotels private grounds.
This project was an ‘all in the family’ type production, even my little sister was involved in the modeling. I also directed to be created by the local Long Island surfboard shaper ‘Bunger Surf Shop’ something as intricate as the surfboard shown within the shoot to be used for marketing materials.
Volcom x Tetsunori
Branded Photoshoot for Featured Artist Series
Role: Art Director / Creative Producer
Collaborated with the Volcom Stone team on their “Featured Artist Series” with Tetsunori Tawaraya. Art directing this photoshoot involved leading the creative vision and organization of a visual concept. Responsibilities included collaborating the Global Head of Marketing, the entire creative team, developing a concept, planning logistics, and overseeing the execution of the photoshoot. Also, directing the artistic elements, addressing the challenges on set, communicating with the clients and managing the timeline. The role requires a balance of creative vision, leadership, and problem-solving skills to ensure the successful creation of visually compelling imagery.
💀 Artist 💸 Design Direction 💀 Art Direction 🪷 Design Direction 💸 Artist 💀 Design Direction 💸 Art Direction 🪷 Design Direction 💀 Artist 💸 Design Direction 💀 Art Direction 🪷 Design Direction