SAMSUNG
Galaxy S25 Conceptual Campaign
Role: Senior Art Director
I served as the sole creative force behind the Galaxy S25 campaign—owning the project from concept to execution as Senior Art Director.
Tasked with showcasing Samsung’s lightest and most luxurious phone to date, I developed a campaign that captured the essence of weightlessness, elegance, and high performance. From the initial idea to the final assets, I crafted every element—ensuring the visuals reflected the phone’s ultra-slim profile, advanced macro photography, and refined aesthetic.
This was a fully hands-on creative process where I built the concept from the ground up, translating the product’s technical achievements into a beautifully minimal, emotionally resonant campaign that elevated the Galaxy S25 as a symbol of effortless luxury.
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