Peloton Homecoming 2022
360 Campaign
360 Campaign
Role: Design Director
We produced Peloton’s Homecoming 2022, the largest virtual at-home fitness event of the year. Featuring fitness classes, keynotes, and product announcements, we delivered a two-day livestream event across global markets. Our production spanned NYC and the UK, incorporating instructors, executives, and pre-recorded material into a seamless event for Peloton members worldwide.
We produced the full event and marketing program, including the visual identity, global video capture, executive keynotes, round table content, presentation material and pre-recorded material leading up to the two-day virtual event. We designed and shot on two sets in NYC and the UK, each with four cameras for the livestream . We then captured other instructors, guests and executives remotely, incorporating them into the show.
A total of 27 participants joined across two continents, streaming approximately five hours each day in three languages (English, German and Spanish). Using the platform Hopin, we created an interactive space for the audience, bridging the gap between pre-produced content, a live show, and viewer participation.
We produced the full event and marketing program, including the visual identity, global video capture, executive keynotes, round table content, presentation material and pre-recorded material leading up to the two-day virtual event. We designed and shot on two sets in NYC and the UK, each with four cameras for the livestream . We then captured other instructors, guests and executives remotely, incorporating them into the show.
A total of 27 participants joined across two continents, streaming approximately five hours each day in three languages (English, German and Spanish). Using the platform Hopin, we created an interactive space for the audience, bridging the gap between pre-produced content, a live show, and viewer participation.
My role as Senior Creative consisted of leading MALKA MEDIA’s entire design team on Peloton’s HOMECOMING 2022 Graphics Package for the live keynote as well as leading the design on all marketing assets that came along with the event. At MALKA MEDIA I perpetuated a constant on-going dialogue and relationship with PELOTON (the client) to execute the live events deadline. This was a 360 branding campaign that included social, email, apparel, user interface for web, mobile and app, printed collateral, spotify playlists design with Fleetwood Mac, concept storyboarding and wire frame design.
The single and only piece of reference we had from the client, which we then built an entire 360 marketing campaign from
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