Liam Tracy

NYC

7:14:48 PM

LIAM TRACY

Hi, I’m Liam

A NYC-based Art Director, leading creative teams to deliver conceptually strong, visually impactful work which meets strategic goals. In my career, I continue to be exhilarated and influenced by brand storytelling.

Hi, I’m Liam

Selected Work

SAMSUNG
Art Direction
Branding
Product Design
Reimagining how Samsung shows up in the world. From flagship launches to AI storytelling and cultural collaborations, I led the visual direction for campaigns that blended innovation with emotion and elevated tech through design across digital, social, and iconic spaces like Times Square.
Amazon Web Services
Design Direction
Branding
Art Direction
Bringing big tech ideas to life through bold storytelling and high-impact visuals. I led creative direction for AWS keynotes and Now Go Build with CTO Werner Vogels, shaping concepts, wireframes, iconography, and animation to make complex technology feel human, inspiring, and world-changing.
Luxury Cars
Product Design
Art Direction
Branding
Partnered with Hudson Rouge to reimagine the digital presence of two iconic automotive brands. For Lincoln, led UX enhancements that helped elevate the site to number two in J.D. Power’s luxury rankings. For Audi, crafted an interactive pitch and UI system that envisioned a more intuitive and immersive inventory experience. Both projects focused on merging performance, elegance, and user-centered design at a premium level.

Surf The Earth
Product Design
Branding
Reimagining the surf report for a global community. From concept to interface, I created an app that connects surfers through real-time data and human conversations. Designed with a topographic identity and driven by wind and swell precision, Surf the Earth helps users know exactly where to go and when to paddle out.
Peloton: Homecoming 2022
Design Director
Branding
Art Direction
Designing connections at a global scale. I led the full graphics package and marketing design for Peloton’s largest virtual event of the year, bringing together fitness, storytelling, and interactivity across continents. From keynote visuals to social assets and UI, this was a 360-degree campaign that transformed live streaming into an immersive experience.
Luxury Cars
Product Design
Art Direction
Branding
Partnered with Hudson Rouge to reimagine the digital presence of two iconic automotive brands. For Lincoln, led UX enhancements that helped elevate the site to number two in J.D. Power’s luxury rankings. For Audi, crafted an interactive pitch and UI system that envisioned a more intuitive and immersive inventory experience. Both projects focused on merging performance, elegance, and user-centered design at a premium level.

SAMSUNG
Art Direction
Branding
Product Design
Amazon Web Services
Design Direction
Branding
Art Direction
Luxury Cars
Product Design
Art Direction
Branding

Surf The Earth
Product Design
Branding
Peloton: Homecoming 2022
Design Director
Branding
Art Direction

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