Liam Tracy

NYC

8:23:03 PM

LIAM TRACY

Hi, I’m Liam

NYC-based Art Director with 15+ years crafting brand stories across digital, campaign, and integrated work — where AI has become an essential part of how I think, make, and scale.

Hi, I’m Liam

NYC-based Art Director with 15+ years crafting brand stories across digital, campaign, and integrated work — where AI has become an essential part of how I think, make, and scale.

Selected Work

SAMSUNG
Art Direction
Branding
Product Design
Reimagining how Samsung shows up in the world. From flagship launches to AI storytelling and cultural collaborations, I led the visual direction for campaigns that blended innovation with emotion and elevated tech through design across digital, social, and iconic spaces like Times Square.
Amazon Web Services
Design Direction
Branding
Art Direction
Bringing big tech ideas to life through bold storytelling and high-impact visuals. I led creative direction for AWS keynotes and Now Go Build with CTO Werner Vogels, shaping concepts, wireframes, iconography, and animation to make complex technology feel human, inspiring, and world-changing.
Luxury Cars
Product Design
Art Direction
Branding
Partnered with Hudson Rouge to reimagine the digital presence of two iconic automotive brands. For Lincoln, led UX enhancements that helped elevate the site to number two in J.D. Power’s luxury rankings. For Audi, crafted an interactive pitch and UI system that envisioned a more intuitive and immersive inventory experience. Both projects focused on merging performance, elegance, and user-centered design at a premium level.

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