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Art Direction
Art Direction
2025
2025
SAMSUNG
SAMSUNG
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Circle To Search
Galaxy S25 Ultra
Galaxy S25 Edge
Samsung x Doechii
Galaxy Tab S10 Doodle
Circle To Search
Project Overview
As Art Director, I helped lead the creative vision for Samsung’s Circle to Search campaign. This global rollout highlighted a breakthrough visual search feature, aiming to make the experience feel as intuitive and futuristic as the technology itself.
Role
Art Direction, Visual Design, Motion Direction
Client
Samsung
Challenge
Present a brand new gesture-based feature that lets users circle anything on their screen to search. The goal was to make the interaction feel natural and effortless while clearly communicating the innovation behind it. We needed to translate this simplicity across digital, social, and traditional platforms without overwhelming the viewer.
Take Away
Designing for Circle to Search was an exercise in clarity and restraint. The most powerful visuals were often the simplest, allowing the feature to speak for itself. By focusing on gesture, motion, and a minimal visual language, we created a campaign that made advanced technology feel intuitive and universally accessible.
Results & Impact
100M+
Digital impressions
42%
Top rated Galaxy AI feature
85%
AI feature adoption
Select Project
Circle To Search
Galaxy S25 Ultra
Galaxy S25 Edge
Samsung x Doechii
Galaxy Tab S10 Doodle
Circle To Search
Project Overview
As Art Director, I helped lead the creative vision for Samsung’s Circle to Search campaign. This global rollout highlighted a breakthrough visual search feature, aiming to make the experience feel as intuitive and futuristic as the technology itself.
Role
Art Direction, Visual Design, Motion Direction
Client
Samsung
Challenge
Present a brand new gesture-based feature that lets users circle anything on their screen to search. The goal was to make the interaction feel natural and effortless while clearly communicating the innovation behind it. We needed to translate this simplicity across digital, social, and traditional platforms without overwhelming the viewer.
Take Away
Designing for Circle to Search was an exercise in clarity and restraint. The most powerful visuals were often the simplest, allowing the feature to speak for itself. By focusing on gesture, motion, and a minimal visual language, we created a campaign that made advanced technology feel intuitive and universally accessible.
Results & Impact
100M+
Digital impressions
42%
Top rated Galaxy AI feature
85%
AI feature adoption
Select Project
Circle To Search
Galaxy S25 Ultra
Galaxy S25 Edge
Samsung x Doechii
Galaxy Tab S10 Doodle
Circle To Search
Project Overview
As Art Director, I helped lead the creative vision for Samsung’s Circle to Search campaign. This global rollout highlighted a breakthrough visual search feature, aiming to make the experience feel as intuitive and futuristic as the technology itself.
Role
Art Direction, Visual Design, Motion Direction
Client
Samsung
Challenge
Present a brand new gesture-based feature that lets users circle anything on their screen to search. The goal was to make the interaction feel natural and effortless while clearly communicating the innovation behind it. We needed to translate this simplicity across digital, social, and traditional platforms without overwhelming the viewer.
Take Away
Designing for Circle to Search was an exercise in clarity and restraint. The most powerful visuals were often the simplest, allowing the feature to speak for itself. By focusing on gesture, motion, and a minimal visual language, we created a campaign that made advanced technology feel intuitive and universally accessible.
Results & Impact
100M+
Digital impressions
42%
Top rated Galaxy AI feature
85%
AI feature adoption
Select Project
Circle To Search
Galaxy S25 Ultra
Galaxy S25 Edge
Samsung x Doechii
Galaxy Tab S10 Doodle
Circle To Search
Project Overview
As Art Director, I helped lead the creative vision for Samsung’s Circle to Search campaign. This global rollout highlighted a breakthrough visual search feature, aiming to make the experience feel as intuitive and futuristic as the technology itself.
Role
Art Direction, Visual Design, Motion Direction
Client
Samsung
Challenge
Present a brand new gesture-based feature that lets users circle anything on their screen to search. The goal was to make the interaction feel natural and effortless while clearly communicating the innovation behind it. We needed to translate this simplicity across digital, social, and traditional platforms without overwhelming the viewer.
Take Away
Designing for Circle to Search was an exercise in clarity and restraint. The most powerful visuals were often the simplest, allowing the feature to speak for itself. By focusing on gesture, motion, and a minimal visual language, we created a campaign that made advanced technology feel intuitive and universally accessible.
Results & Impact
100M+
Digital impressions
42%
Top rated Galaxy AI feature
85%
AI feature adoption
Select Project
Circle To Search
Galaxy S25 Ultra
Galaxy S25 Edge
Samsung x Doechii
Galaxy Tab S10 Doodle
Circle To Search
Project Overview
As Art Director, I helped lead the creative vision for Samsung’s Circle to Search campaign. This global rollout highlighted a breakthrough visual search feature, aiming to make the experience feel as intuitive and futuristic as the technology itself.
Role
Art Direction, Visual Design, Motion Direction
Client
Samsung
Challenge
Present a brand new gesture-based feature that lets users circle anything on their screen to search. The goal was to make the interaction feel natural and effortless while clearly communicating the innovation behind it. We needed to translate this simplicity across digital, social, and traditional platforms without overwhelming the viewer.
Take Away
Designing for Circle to Search was an exercise in clarity and restraint. The most powerful visuals were often the simplest, allowing the feature to speak for itself. By focusing on gesture, motion, and a minimal visual language, we created a campaign that made advanced technology feel intuitive and universally accessible.
Results & Impact
100M+
Digital impressions
42%
Top rated Galaxy AI feature
85%
AI feature adoption
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Get In Touch
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