Design Director
2025
Back to Work
Explore Project
Project Overview
Project Overview
Peloton Homecoming 2022 was a global two-day virtual event uniting Peloton’s community through livestreamed fitness classes, keynotes, and product announcements. Broadcast across NYC and the UK, the experience blended live production, pre-recorded content, and real-time audience interaction through the Hopin platform — delivered in three languages for a worldwide audience. This 360° campaign extended across digital, print, and live mediums, building an immersive and cohesive brand experience for millions of Peloton members.
Role
Design Director
Client
Peloton Interactive
Project Brief
Create a fully integrated visual campaign that:
Unified live event graphics with marketing across web, app, and social
Delivered an energetic, community-driven visual language
Scaled across global markets in English, Spanish, and German
Captured the spirit of movement, motivation, and brand loyalty
Event Recording
Screenshots
Take Away
This project exemplified how 360 design can unify brand, broadcast, and user experience at scale. It strengthened my ability to lead cross-functional design teams, manage global creative workflows, and build immersive branded events that connect audiences across platforms and borders.
More Projects
