Peloton Homecoming 2022 was the brand’s largest global virtual fitness event of the year — a two-day livestream experience designed to connect, inspire, and energize its member community across continents. The event featured live fitness classes, keynote addresses, product reveals, instructor roundtables, and more — all broadcast in three languages (English, German, and Spanish) using the interactive platform Hopin.

As Associate Creative Director, I led the visual direction and 360° campaign rollout in partnership with Peloton and MALKA Media. My team was responsible for developing the full visual identity and motion graphics system for the live show, along with a robust ecosystem of marketing materials. This included social content, email marketing, event UI, pre-roll assets, custom Spotify playlist branding (featuring artists like Fleetwood Mac), print collateral, and merchandise design.

From dual four-camera studio setups in NYC and the UK to remote captures of 27 speakers and instructors worldwide, we orchestrated a seamless hybrid production—blending pre-recorded footage, live content, and real-time audience interaction into one unified brand experience. My creative leadership spanned concept development, campaign storyboarding, design execution, and daily collaboration with Peloton stakeholders, ensuring every touchpoint was cohesive, high-impact, and on-brand.